Last year around this time, I was busy busting my ass creating a course to help you build a better business by creating package and services that people actually want to buy, because I kept seeing some common mistakes and I vowed to make it my mission to out an end to it!
I was (and still am) on a mission to teach online service entrepreneurs (hello life coaches, health coaches, and any other kind of coach or consultant that feels lost in a sea of BLAH in their industry) how to niche in and make stuff that people actually want to buy, and to stop selling open-ended, long-term coaching packages, because:
1. It’s a constant hustle for clients and you’ll live with insecure income if you stay that route and
2. You can do better than that and I KNOW there are ways you’d rather be working if you could just figure out what they are and how to package them up.
So last year, in preparation for the Hey, Nice Package launch, I interviewed 7 business owners who have really GREAT packages, and picked their brains about THEIR thought process in creating packages. How’d they come up with such great stuff? How did they know people would buy? What mistakes did they make and what would they do differently if they were starting all over again?
If you’re struggling with putting together packages and you want to be one of those business owners who constantly creates memorable programs that the internet buzzes about, watch every single one of these interviews, and take notes! These women are killing it online and their advice will save you months (years?) of work in your business.
Check out the interviews here:
Kendrick Shope – Kendrick dives into how she managed to build her business in a short amount of time by giving away services for FREE.
Lis Dingjan – Even tangible services like web design need packages, and Lis talks about why it’s not always as straightforward as it seems.
Sally Hope – Sally spills all about creating her membership site Wildheart Revolution.
Victoria Prozan – Learn how Victoria managed to build a wildly successful business by offering just ONE super specific package as her ONLY service.
Amber McCue – Amber talks about how she had success by starting with group programs.
Denise Duffield-Thomas – DDT walks us through how she developed her signature system.
Illana Burk – Repeat business from clients is NOT always the goal. Huh? Illana tells us why.
I think what is so cool is that these women have all created something that WORKS, and they have all done it in different ways. Just goes to show that there is no ONE way to run your business. There are definitely themes throughout all of their success though – getting super clear on your niche, LISTENING like a hawk to your clients, and not being afraid to experiment. Hopefully you’re buzzing with excitement and ideas for new packages and programs! Now get off my site and start creating!!
PS. If you’re struggling with creating your packages and services in your online business, I created a free resource just for you that will tell you the 4 biggest mistakes business owners make when creating packages, and teach you how to come up with endless amazing package ideas. Enter your email here to get it free.