Welcome to the first interview in the Nice Package! series, where I’m chatting with business owners who have created amazing and unique signature packages and programs (because we all want to know their magic secrets, don’t we!?)
Packaging up your work the “right” way is one of the most important parts of your business (and, no surprise, is directly tied to you actually making money), but it’s one of the most challenging things you’ll have to do. It’s so damn hard in fact, that I was compelled to create an entire course JUST on this one part of your business.
Let’s get real – we ALL envy those people who are SO damn clear in what they offer that they seem to blow up overnight – getting press, running on a waitlist, and just generally killing it in their biz.
But of course, there’s no such thing as an overnight success, and even when it looks like someone is just born with biz success in their blood, that’s not usually the case.
Kendrick Shope is one of those people who is absolutely crushing it in her biz. But she didn’t start out that way.
I brought her on today to talk about how she went from having no clients in a general life coaching business, to the point where she’s running a yearly group program with hundreds of clients. Kendrick talks about how she got started as a coach, what DIDN’T work for her, and how she learned what to do instead.
PAY CLOSE ATTENTION, because a lot of the processes Kendrick talks about are exactly the ones that I see so many people wanting to skip in their businesses – testing things out for a long period of time (with literally hundreds of people), creating smaller, more focused packages right off the bat, and putting in your due diligence before leveraging your work in online courses or group programs.
This is the exact process I teach in Hey, Nice Package, and Kendrick fires some real pearls at us here that you can start to use right now in your business to create services that actually SELL (rather than those ones that, you know, aren’t selling, and just collecting dust on your virtual shelves).
Kendrick Shope is the Creator of Authentic Selling, a process designed to take the ick out of selling so that you can do more of what you love, make money, and, make a difference. In her previous life, Kendrick worked for 3 Fortune 500 companies and was a top performing sales representative. You can learn more about Authentic Selling and sales school here.
PS. If you’re struggling with creating your packages and services in your online business, I created a free resource just for you that will tell you the 4 biggest mistakes business owners make when creating packages, and teach you how to come up with endless amazing package ideas. Enter your email here to get it free.