Marketing
Don’t build your coaching website til you do THIS
Listen up, new coaches and service-type businesses! Before you even think about spending hours on building a fancy website, let’s get one thing straight: building a solid client base is the backbone of a thriving life coaching biz. If you don’t have clients, you don’t really have a business. And guess what? A website is…
Read MoreHow to write a killer sales page
If you want to sell your services MUCH more easily, you need to be good at writing about what you do. On your website, in your content, on social media – everywhere! And one of the main pages that you need to put some good effort into writing is your SALES PAGE. You need a…
Read MoreNot tech-savvy? Market your business like this instead.
According to the internet, every new coach needs the following to get clients: ✅ An epic website ✅ A lead magnet (and no, a pdf won’t cut it, needs to be a 3-part video series these days) ✅ An email marketing system using segments and tags ✅ A Facebook ads campaign ✅ A glamorous sales…
Read MoreAre you selling a problem or a diagnosis?
I want to talk about one of the biggest challenges I see for new coaches who are trying to market their new coaching businesses. This is SUCH a common mistake that I see being made mostly by life coaches, healers, and other types of businesses that are not super concrete in terms of the results…
Read MoreShould you list your prices on your website?
One of the most common questions I get when it comes to pricing as a new business owner, is whether you should list your prices on your website. Or is it better to get people on a call, show them the value, and then talk about money? What about having them fill out an application…
Read MoreIs Life Coaching a Pyramid Scheme?
If you’re a new coach, or even if you’re in an entirely different kind of business, I am sure that you have heard people criticize life coaching for being a pyramid scheme. It’s one of the biggest criticisms I hear about the industry from folks who are uneducated about what coaching actually is and how…
Read MoreSick of the industry selling you lies? Me too.
If you don’t know me well yet, you will quickly learn I am a pretty no B.S. person. I don’t like fluff and I’m not great at sugarcoating things that bother me. As I sat down to write emails for the launches of the last few rounds of Uncage Your Business, I found myself… OVER…
Read MoreAre you making your business too much about you?
One of the things that I love about having my own business is that I really get to make it a representation of who I am. The idea of being Uncaged is all about never being tied down to an office or a cubicle, getting to work from anywhere, getting to choose when you work…
Read MoreCan you promise results as a coach?
One of the most common questions that comes up from our students in our Uncage Your Business coaching calls, is whether you can promise results as a coach. How can you tell your clients exactly what they will get out of working with you, when coaching isn’t supposed to be a prescribed formula? When it’s…
Read MoreWhy the marketing course you took didn’t help you
If you are like probably 80% (maybe higher) of the students we work with in Uncage Your Business, my guess is that you have taken another marketing course, or hired a coach, or joined a mastermind…. and “been burned”. I use the phrase “been burned” with a grain of salt, because while there are genuine…
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