Nice Package: Interview With Sally Hope


Welcome to the Nice Package! series, where I’m chattin’ with cool business owners who have sweet packages that their clients can’t wait to get their hands on.






I’m chatting today with Miss Sally Hope, founder of The Wildheart Revolution.

Sally started off like many life coaches do – with a strong desire to help people, but NO flipping idea how to build a business. Like most new business owners, she had a big dream, but NO idea how to make it happen. She walks us through how she went from having open-ended, vague packages, to creating her Wildheart membership site where she serves hundreds of people. Sally gives us the REAL deal oh what it takes to create a big group program, busts the myth that groups and easier to run than individual coaching, talks about her pricing choices and why she decided to keep her rates low, and gives us some hot tips for how to get started when you’re getting started.


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Sally Hope is renegade life coach and unconventional traditionalist who likes hot pink lipsticks, puns, guns, crosswords and country dancing and finds life lessons in everyday (and ridiculous) circumstances. And writes about it. Check her out at



PS. If you’re struggling with creating your packages and services in your online business, I created a free resource just for you that will tell you the 4 biggest mistakes business owners make when creating packages, and teach you how to come up with endless amazing package ideas. Enter your email here to get it free.


  1. stephanieylin on April 23, 2014 at 7:30 pm

    AWESOME, super helpful and inspiring interview. Thanks you two!

  2. beyondthearena on April 23, 2014 at 9:54 pm

    I love Sally Hope and I’m a member of her kickass #Wildheart community from the start…she’s the real deal and tells it like it is.
    Thanks so much for this interview and it was awesome to hear the “behind the scenes” of running a group/subscription package. Very informative and eye opening. Both of you ladies are inspiring!

  3. Rebecca Tracey on April 24, 2014 at 12:46 pm

    stephanieylin  Thanks Steph!

  4. Rebecca Tracey on April 24, 2014 at 12:47 pm

    beyondthearena  Awesome!! It must be cool to see the program from both sides. Sally puts EVERYTHING she has into it, and it shows!

  5. EllaPelayo on April 24, 2014 at 6:29 pm

    Awesome interview you have there Becca 🙂 Its my first time here on your blog (but has been stalking you for a while) and I enjoyed it very much. Learned a lot from this too!

  6. aprilmlee on April 25, 2014 at 1:15 am

    fabulous interview, becca! i’ve received sally’s newsletter for ages now, and i love her work.

  7. hadley on December 1, 2016 at 1:30 pm

    well that was awesome, refreshing and so so needed! Thank you !