So in case you didn’t know, I run a free community group on Facebook with thousands of cool, smart business owners (you can join here if you’re not a part of it yet). It’s a place where they can ask questions, collaborate, rant, get help, and just shoot the shit with other people who understand what they are up to and want to help. And on Fridays I let them go buck wild promoting anything and everything they want.
And as much as I LOVE seeing what everyone is creating, because duh – it’s all super impressive and amazing stuff – it physically PAINS me to see how CHEAP people are pricing their stuff.
The web designer who charges $299 for 5 custom pages of design? NO!
The copywriter who is offering an About page for $99? UGH!
The health coach who is offering a full meal plan and nutritional protocol for $49? PLEASE STOP!
Here’s the deal: When you WAY undercharge, you’re not only undermining everyone else in your industry, but you’re also making people think you’re not good at what you do.
I know when I see a $15 haircut versus a $75 haircut; I almost always know I’m going to come out looking way hotter with the $75 cut.
It’s the same reason people spend $2000 on B-School and put such high value on it, but don’t look at another business coach’s $150 program in the same way.
Right? You know exactly what I am talking about.
The right pricing can help make sure your clients value what you do enough to put in the time and effort to get the results they came to you for without being lazy fuckers that don’t put in the work, and then don’t get results. When you charge more, people give a crap and actually want to try harder, which obviously makes you look better, which means you can charge more in the future. Boom.
If you want people to take you seriously and you don’t want to piss off everyone else in your industry, putting some thought into your prices is super important.
BUT – you also don’t want to be one of those assholes who jumps right out of the gates charging premium prices. If you have NO experience and aren’t even sure you can deliver the goods, you’re going to screw over your clients and yourself and potentially ruin your business forever.
So then, how do you find that balance between too cheap and too expensive? How do you decide on prices that feel good for you AND for your clients? How to you settle on numbers that portray your value, without you looking desperate, but also without inflating things to ridiculous amounts because someone told you to “charge what you’re worth”?
You find your “baby bear” number — the number that feels not too high and not too low.
Because the truth is, NO ONE can tell you how much to charge. At the end of the day you have to feel confident in the prices you set and have the confidence to say them out loud to prospective clients. Your baby bear number will help you work from that place of confidence. Write down your too-high number. Now write down your too-low number. Now pick a number somewhere in the middle and check in with your gut – how does it feel? Still too high? Go lower. Feel too low? Go higher. You’ll eventually find the number that feels juuuuuust right.
And remember that your prices will change! The number that feels good now won’t necessarily feel great in 6 months from now. Give yourself permission to start where you’re at and know that as your confidence and skills increase, your prices will too.
PS. if you need help strategically pricing your services, check out my mini-course Get Paid!