It’s the holidays. Which means you’ve likely been spending more money than usual on gifts that people don’t really need. So a post about spending more money is probably the last thing you want to read right now.
But hear me out. This night just convince you to trade in all your prezzies for cash and buy yourself something that would actually make your life better ;)
I’ve been thinking a lot lately about spending money on my business (in particular, how much money I have spent so far, and what I plan to spend in 2013)
And I’m guessing it’s about time for you to spend some money on your business.
I know, I get it. You’re just getting started, and money is tight. You’ve got billz to pay, and you started this new business to make more money, not spend more.
So did I. So does everyone. But it shouldn’t stop you from investing in your biz.
I work with a lot of people who are hesitant to spend money on their businesses. They want the cheapest website possible. They don’t want to pay to learn to market themselves. They won’t hire out, and they won’t take the risk.
And I’m here to tell you straight up – spend the money.
Do what you need to do to get to where you want to be.
I’ve spent thousands of dollars (more on that in a sec) on different programs, designers, and coaches to help with my business, and I’m still willing to pay more. Because I’ve witnessed the results of investing.
Instead of being hesitant to show my website to people, I proudly pimp it out everywhere I go now, thanks so my flashy new design ($1200).
I’m a better coach because of the excellent training I did ($5000)
Instead of getting all my clients by asking friends if I can coach them, my clients come to me, thanks to several awesome marketing courses I’ve taken ($2300).
And ultimately, I have more confidence in my business because of hours of coaching to help work through crap ($1700)
I also make more money.
But it’s more than just about the money. It’s about operating your business as a professional. If you were the BEST at what you do, how would your website look? How would you market yourself? How would you conduct your transactions with clients? What kind of training would you make sure you have?
This is not to say that you can’t get started right now, without spending a dime. Start getting really good at what you do. Practice. Learn. Read. Grow.
But when it comes time to get serious about it, get serious about it.
No one can do it alone, and you’re no exception. It take an incredible amount of time, dedication, tenacity, and strength to keep going. Make it as easy as possible on yourself.
Hire a designer.
Hire a coach.
Take a marketing course.
Pay for the convenience of having people on your team.
I wrote last time about assumptions, and how (especially in the online world) we make all kinds them about how well people are doing in business, how much they make, what they must spend, how much work they must do, yadda yadda yadda.
I sometimes have friends who knew me before I started Uncaged that say to me “You’re so lucky! Look how well you’ve done! I wish I could get there, but I’m struggling, it’s really hard….” But you know what? They’re not really serious about it. How can I tell? They’re not willing to invest.
It ain’t luck, people. It’s hard work, the willingness to invest, and lots of risk that have gotten me to this point.
Now I feel strongly that I need to clarify a little bit here. Not being ready, not being serious – these aren’t bad things. It takes a while to get to the place where you’re confident in your business ideas; a place where you KNOW what it is you want to do, and you have some time actually DOING it under your belt. Investing before you’re fully ready to jump in is a serious waste of money, because there is no doubt that your business will change once you start actually doing it, and you want to be really sure before you start spending money all willy nilly.
I actually highly recommend that you don’t spend a cent til you’re clear on what, exactly your business IS, what your greater purpose or mission is, and have worked through a lot of the initial fears and doubts – because your biz success will hinge on you on doing the prep work – emotionally, physically, energetically. If you’re in this boat, the just getting started boat, the ONLY thing I recommend you spend money on is working with a coach to figure out your shizzle.
So without further ado, here’s a comprehensive list of everything I’ve spent money on to help grow my business this year (in no particular order, and not including my coaching training, which I took over a year ago)
Uncaged Business Expenses
1. Headway WordPress Premium Theme $70
2. Website hosting at Bluehost $75
3. Website Design $1200
4. Marie Forleo’s BSchool $2000
5. Clients + Cash marketing course $197
6. Products + Cash marketing course $97
7. Coaching $1700
8. Copywriting $1000
9. Advertising $70
10. Natalie Sisson’s Online business course $37
TOTAL = $6446
I’m sure there are other small expenses in there that I’ve forgotten about, but you get the jist – I’ve invested.
Why have I spent SO much money? Because I believe in what I do, I want to be the best at what I do, and I want to make money doing it. I’m still learning, and there will always be places to improve.
Could I have gotten to where I am without spending this money? Maybe. Eventually.
Did investing in my business speed up the process? Absolutely.
What did my money really buy me?
- The convenience of not having to learn a skill that I have no interest in learning.
- Support, accountability, motivation, and sometimes, asskicking
- A network of awesome, likeminded people
- Time. A whole hell of a lot of time.
Am I saying that you should get a second job, take out a business loan, or rob a bank to be able to grow your business? It all depends on you, and how much you want it.
What are you willing to do to create the job of your dreams?
Might be time to invest in yourself this Christmas :)
Where have you been hesitant to spend in your business? Tell in the comments below!