Is Your Income An Indicator of How Good You Are As A Person?

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I work with a lot of awesome people who are just starting businesses, and a common theme among them is that they aren’t where they want to be.

So, naturally, I ask them where they want to be. The typical answer?


“Making a full time income doing what I love and having the freedom to work when I want, where I want”.


Umm.. Ok. Yeah, that’s a GREAT goal, don’t get me wrong.

And if you expect to have that within the first 6 months to a year of starting a business, you’re in for a bit of a buzz kill.

Starting a business takes time. It takes work. It takes a slow and steady input of love and energy to build something sustainable, profitable, and meaningful. No matter what kind of BS you read online about starting a business based on your passions, it’s simply not as simple as wanting it to make it happen.

Now, I’m not saying this to rain on your little entrepreneurial parade. It IS possible to make good money, and it CAN happen quickly-ish.

But not without a shit ton of blood, sweat, tears, and strategy.

Here’s the more important thing though:


How much you earn has nothing to do with your worth as a person, or how good you are at what you do.





You can be a brilliant coach, designer, writer, artist, yoga teacher, and still be making shit money. Do NOT let your income break your spirits. You hear me?


When I started my biz last year, I chatted with my coach and decided that if I could make $250/month while I was on the road, I’d be thrilled. THRILLED. With a $3000/ year salary! Imagine!

And I wasn’t kidding. I set a goal for myself to work towards based on what would make ME happy (not what other people thought I should me making, or what I assumed others were making).


Because you will make assumptions. In fact, I asked my November Uncage Your Business group coaching ladies to tell me how much money they think I made during my first year of business.

And they were, shall we say, quite generous in their responses.

And, while I did pretty well for myself financially speaking this year, that’s not the point. The point is that they made all kinds of whack assumptions about how much I made (and, presumably, about how much EVERY online business owner makes), and then they hold themselves to the same standard, even though they are just getting started.

If you start a business and people don’t come running to your door, it doesn’t mean you aren’t good at what you do.

It just means you have a lot of work to do to get the word out there, get known for what you do, and make people stop and notice you.


You are amazing.

Your work is amazing.

And you WILL get to where you want to be, sipping margaritas on the beach with laptop in hand.

In due time, lovelies. In due time.

And if you’d like some help speeding up the process, I’ll spill one of my all-time favorite resources. Ash Ambirge’s program Clients + Cash. She is singlehandedly the reason why all of my clients have come to me (without me ever having to hunt them down). Her course is the shit. And everything in her store is $50 off if you buy before Thursday Dec 20 using the code SPONSOREDBYSANTA.

Best investment you will make in your new business (and this is coming from a girl who has spent literally thousands of dollars on online business programs)

Make 2013 the year you set your own standards. The year YOU decide how much is enough. The year you stop comparing yourself to everyone else, and focus on what’s best for you, in your business and in your life.

Put in the time. Learn to market yourself. Keep your chin up. And keep going.

You’ re going to KILL IT this year, whatever that means to you. Promise.

xx becca


Have you recently started a business and feel like giving up because the money isn’t flowing in fast enough? Tell us in the comments How will you challenge your expectations and create your own goals moving forward.


Read 10 Comments & Leave Yours

  1. cj

    This post serves as an excellent reminder about how hard it really is to get a good biz going and make adequate $$ from it. I own a guitar studio where I am the sole instructor since 2005. Anyone who has tried knows it’s tough and 6 months is nothing. 2-3 years or seems likely, so hanging on to a job while you begin a biz is a great idea. It sucked to teach all day at school then go and teach 5-6 guitar lessons, but if I had not done it I would not be sitting in the cafe this morning making this comment. I’d be miserable at school doing something I truly despised.

  2. Anna

    I totally agree with CJ on the job front (as you all know if you read my guest post for Becca on getting a “job” while growing a business.) When I started my skincare biz 4 years ago in Portland I felt like throwing in the towel soooo often. What was the point of being great at something, working your tail off, and then not making $$. My skincare business is now exactly where I want it and I have the time and space to create my latest venture helping other peeps strut their biz stuff and shake their moneymakers!
    Thanks for the great post Becca!

  3. cj

    Thanks Anna ans congrats on the skincare biz and latest ventures! Always glad to know when someone else makes it doing something they want rather than what they settle for.

  4. Rebecca

    Thank you SO much for sharing CJ! And good on ya for sticking with it! It’s so easy to bail when it doesn’t happen overnight. I’m so happy to hear that you’re doing well now, and thanks for commenting from the cafe!

  5. Rebecca

    4 year – look at that commitment! Congrats on reaching the milestone where your biz is sustainable Anna. Not everyone gets there, and it’s the ones who stick with it and WANT it badly enough that make it happen.

  6. cj

    That is such a nice reply from the author! My pleasure. Now, rather than wishing for the bass xylophone to topple over on me and end it, my wife and I spend each morning at a cafe writing blog posts and commenting on others’. What a change! Looking forward to what you next post!

  7. Susan

    I started my own digital strategy business earlier this year, after leaving a low-paying, no-benefits job. I didn’t prep for my own business the way I should have and money is definitely tight. 2013 means more marketing and getting my name out there. Not ready to give it up yet!

  8. Rebecca

    Susan – amen to the acknowledgement that you you didn’t prep properly! It’s a major step people forget when they buy into the whole “quit your job and live your dreams” thing.

    What would you have done differently, if you know then what you know now? Would be super helpful for others to know!

  9. Rebecca

    (just re-read that last comment and realized it sounded not quite right… What I meant to say is that you’re not alone, and the planning phase is one we don’t really hear enough about, IMO :) Glad you are sticking with it, you’ll get there!!

  10. HalleyRazzGray

    Fuck yes, Becca! Fuck yes! Ash’s Clients + Cash transformed my perspective as well.