I wrote a few days ago about some of the big mistakes that people make when trying to sell their services from their website (the biggest ones being not giving nearly enough detail, being too generic, and not taking the time to write a proper sales page for each individual program or service they sell).
If you want to sell your services MUCH more easily, you need to be writing a sales pages for all your programs and packages (and yes, you need one even if you sell individual or one-off sessions!)
Your sales page will literally do the selling for you – it’s SO important to have a good one!
A good sales page will:
- Show your potential clients that you understand their struggles and have a solution for them (showing empathy and creating trust!)
- Answer any questions they might have about how you work and what the process will be like (how long will it take? will you cover XYZ?)
- Address any objections to working with you (what if I have already done similar work? how is this different?)
show social proof that working with you does get results (hello testimonials!)
- Prevent you from having to get on endless consultation calls with people who aren’t right for your services (they will know the price and the commitment before getting on the call)
Here are some sales pages do’s and don’ts to help get you started, as well as some examples of sales pages we LOVE:
- Do write about 2000 words or more (you need at least this much space to do your package/service justice!)
- Do speak directly to clients pain points and desires, using their own words
- Don’t use coach speak or industry speak
- Do use REAL client language that you pull from your market research
- Do speak in the first person and write the way you would speak (reading it out loud helps!)
- Don’t include any links — your ONLY call to action should be either to buy, or to book a session with you
- Do make it easy for them to buy or book a session!
- Do include testimonials — show proof that your services work!
- Do break your page up into sections and make it easy to read by using bullets, headlines, and by making sure no paragraph is longer than 4 lines of text
- Don’t try to get too fancy with graphics and fonts and colors — keep it clean and clear (you can always hire a designer later!)
I know that sitting down to write a sales page can be daunting (been there!), but it is SO SO important that you have one. If you take the time, I know that you can write an amazing sales page!
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In fact, we are SO convinced of how important this is, that my Uncaged copywriter Abby and I will be running a sales page workshop in a few weeks that will not only walk you through all our biggest strategies and tips for sales pages that convert, but we will also be giving you our killer sales page template so you never have to guess at what to put on your page (100k launches have been done off this template!).
More info on that soon though as we are still working out all the details 🙂
For now, here are some examples of great sales pages from some of our students for some inspiration for you. They don’t all follow ALL of our rules (but rules are meant to be broken, right!?), but they will give you an idea of what we are looking for in an amazing sales page (and a glimpse into what we will be teaching you in our upcoming workshop!)
- Cliona Byrne – Body Positive Parenting
- Kaitlin Kirk CPA
- Sophie Bibbs, Health Coach
- Liz St-Jean – Leadership Coaching
I’ll be back in a few days with allll the details of our Sales Page In A Week Workshop (hint: We will have you writing a KILLER sales page that converts in just ONE WEEK! No more endless staring at a blank page or writing and re-writing everything! Stay tuned)