If you have been working away at building your business online, you’ve probably noticed that everyone everywhere is telling you what you need to make your business work. Everyone wants to give you their two cents about what worked for them and what you should try and how you can make it happen.
The problem is that different things work for different people depending on your business, your strengths, and what you already have in place in your business.
However, there are some things that you need to have in your business no matter where you are or what your business is, that will almost be guaranteed to help your business succeed. Here’s are the top 3 things I think every business owner should have:
1. A positive mindset
Yeah, it sounds cliche. But if you’re constantly freaking out about money and sure that your business is doomed and you let every little “failure” get to you, I can almost guarantee that you will give up before you even get over the hump. Staying open to the idea that it might take longer than you’d like, embracing the ups and downs and taking a lesson from each one will help make sure you’re always growing and moving forward. Even if nothing is working, it’s all important to keep track of because it’s helping you have a better understanding of what’s working for YOU in YOUR business, and will help you make decisions in the future. A “woe is me, business is hard, it’s never going to work, I must just suck” mindset will get you nowhere. If you find yourself getting down about it all, you need to get yourself into a mastermind or peer coaching/accountability group asap where you can get the support you need to keep on keeping on.
2. A clear niche
I know it’s annoying to hear, but if you want to sell anything, you need to be mega clear on who you’re selling to. This is one of the first things we work on with my clients in my foundational course Uncage Your Business and it changes everything for them. Taking the time here to get specific about what your services are and narrowing in on your target market will make everything a bajillion times easier. Some people will tell you that you don’t need a niche, but every business has a niche! It doesn’t mean you have to get super narrow and specific about the tiny group of people that you are selling to, but it does mean that you need to know what problem you solve CLEARLY and who has that problem and where to find those people. Once you know that, it becomes much easier to apply all the marketing knowledge you learn from everyone on the internet.
UYB opens soon – get on the waitlist here to make sure that you don’t miss the early bird discounts!
3. Outside help
This dream business of yours? You can’t do it alone. I’ve watched way too many businesses try to figure everything out alone, and the sad fact is that most of them quit before they make it. The DIY approach will take you approx 3-5 years if you are coming into this brand spanking new with no marketing knowledge. By working with someone who can see your biz through a different lens and who has helped others get over the hump before, you’re shortcutting your track to success.
Don’t get me wrong – it’s still not a get rich quick strategy (but if you find one of those send it my way – I’d love some easy money!). It still takes work and hustle and heart – but when you at least know that you are doing the right things, the hustle is less and the results happen faster.
I work with clients just like you who are the beginning stages of business who need help sorting out WTF they actually need to be doing to get clients and money. My Uncage Your Business program is 5 weeks of working with me on doing the steps you need to be doing in order to make your biz work, faster.
Click here to read more and get signed up to the waitlist for super special early bird bonuses that will ONLY be sent to you!
If you simply can’t afford to hire help, make sure you are at least masterminding with other business owners who can help you sort through the weeds.
When you have a great mindset, a clear niche, and a coach or mentor, your business had a far more likely chance of making it over the hump and actually being a real thing (as opposed to being a nice hobby or side job that never really moves beyond that). Sure, there are probably other things you need as well, but these three are absolutely foundational to success. Once you have those, then you can get all fancy and start learning other things!
I’d love to hear where you’re at with these! Pop into our free Facebook group and share which one of them you feel like you need the most help with right now.