I’ve been thinking a lot lately about what it really takes to build a successful business and what you need to do to get clients. Because that’s really what makes a business successful right? Is that you have clients, that are right for you, that you help, and that pay you (and well).
And I’ve been thinking a lot about the advice out there about what it really takes to build this kind of successful business.
And both of those things? Are vastly different.
The main problem I see is that there is so much advice (TOO much advice) about how to do it. And so many courses. So many many courses. Courses that cost $2k, courses that claim to be the be-all end-all solution, and courses that sit on your shelves for years without ever actually helping you. And it’s not that any of the advice or courses is bad. All of them may very well help you build your business. However, with no clear plan or discernment for when or how to use it – no focus – that’s when it doesn’t work.
Because hello! Overwhelm!
If you think I built my business by doing all the things, you would be wrong. And if you think you can build your business by just randomly trying all the things, you’d also be wrong.
Because it’s just not possible. It’s not possible to be on Facebook, and Twitter, and Instagram, and Pinterest, and Periscope, and Blab, and LinkedIn, while running your own webinars, and JV webinars, and running Facebook ads, and blogging, and creating your elevator pitch, and going to local networking events, and working on your website, and starting a Facebook group, and getting your opt-in up, and guest posting, and starting a podcast, and and and….
There is NO fucking way. If you’re in the new-er stages of business, you don’t need to do half that crap! And, dare I say, most of it will be useless if you aren’t yet clear on what you do, who you do it for, and how you do it, with the kind of clarity that makes people’s skin tingle when you talk about it. This is what I teach my clients in Uncage Your Business, my 5 week online marketing course – and I can tell you after running it for 3 years with hundreds of clients – it works. My clients actually have businesses that feel like businesses when I’m done with them.
Here’s what I believe: I believe these tactics and courses can work in isolation for very specific purposes. If you need to build your list, there are strategic actions you can take. If you want to do speaking gigs, there are strategic actions you can take. And if you want to get more clients, there are strategic focused actions you can take. And they all hinge on building a solid foundation.
Trying to do everything will get you exactly nowhere.
You don’t decide to build your family a home and start by buying curtains, and a railing for your staircase, and carpets, and air conditioners. You start by building the foundation. And all of your decisions and actions that follow after that foundation are built are strategically decided upon based on the structure of your house. You need to make sure the house is actually liveable before you furnish it.
And you need that same foundation in your business in order to get clients and then grow from there.
So STOP setting up all your social media channels.
STOP worrying about having the right plugins on your website.
STOP going to networking events that aren’t working.
STOP worrying about what everyone else is doing.
STOP THE MADNESS – the (hard) truth is that this stuff won’t get you clients unless you have some very basic stuff in your business (that most people skip!)
Here is what you DO need if you want to get clients quickly in your new business:
- You need to be clear on your message and have an opinion that gets the right people’s attention
- You need to be able to clearly articulate what you do and how you can help people
- You need to understand who you can help, who you want to help, and who needs your help – and make sure these all line up
- You need to create offers for your people that they actually want to buy
And when do those 4 things, you will get clients. And you will get referrals. And you will have a platform for building an audience, and you will have material for creating FB ads, and you will have a reason to create a FB group, and you will be able to strategically implement ALL THE THINGS.
So before you jump on the periscope train or start drafting an elaborate webinar series, do yourself a favor and get focused on the 4 actions above, and I promise, your business will grow faster by doing those 4 things than by trying to do ALL THE THINGS.
PS. We work on alllll these things (and none of the fluff!) in Uncage Your Business. Click here to learn more.