Yep. I’m making THAT kind of statement. The one where I promise you that there is just ONE secret to success.
How bold! I know. I know. But I’ve worked with hundreds of people and I can tell you – MOST of them are lacking this one thing.
You know how you keep reading more and more blogs about how to make your business work? How you keep signing up for business courses? How you keep learning and ingesting information and hustling to try to make your business work?
How’s that going for you? Because in my experience (and hundreds of my clients’) – it doesn’t.
There’s really only one thing you need to get your business on track and starting to “work” (work meaning that clients are finding you, and you’re getting people signed up for your list, and people are giving you their money).
I’ll tell you what it is.. but first let me tell you what it’s not.
It’s NOT yet another course on list building.
It’s NOT a training on how to do a webinar.
It’s NOT a branding course or a rebrand.
It’s NOT spending hours on Canva making images for Instagram.
It’s NOT a coaching call about money mindset or finding your business personality type.
So what is it?
And it’s hard focus. Which is a bit of a double entendre – because you need to focus in hard on exactly what your business is… but also because finding that kind of focus can feel hard.
It requires you to make decisions.
It requires you to take real action (not just the procrastination kind of action).
It requires you to stop being so precious about what you’re doing and start thinking like a business-person.
And that’s why very few businesses actually make it. They get to overwhelmed with all the things to do and all the possibilities – that they don’t focus in on what will actually make a difference. And then things don’t work. And then they feel bad and sad and like you’re just not good enough when the truth is that you’ve just spent way too much time on the stuff that doesn’t matter and not enough on building the foundations of your business.
I’ve used this analogy before and I’ll use it again because it’s a damn good one:
It’s like you’re building a house and worrying SO much about what color the carpet should be, what kind of couch you will buy, spending time perusing Etsy for the perfect wall piece, and ogling all the cute household knickknacks at Anthropologie — before you even lay the damn foundation and build the walls. All that other stuff are the bells and whistles that are WAY more fun to think about than the reality of what it’s going to take before all that stuff is even useful.
FOCUS. Most new business owners lack it because there IS so much to get done. And your ideas are shiny and bright and new and exciting and you want to do it ALL and build the perfect business and be fulfilled and happy and free and Uncaged.
But you can’t do it all at once. And you definitely can’t do anything til you have rock solid focus on what you are creating, from the ground up.
Now, admittedly, “focus” can feel like a really intangible thing and could possible mean a lot of different things. SO let me break down for you exactly what I mean when I say FOCUS in your business:
This means clarity in your message; TRULY understanding who your clients are (and no, avatar exercises don’t really get you there); knowing exactly what you do for them and being able to articulate that in a way they can understand; creating killer packages and programs that feel easy to sell because YOU feel confident in them and they are exactly what your client wants and needs (no more guessing). And until you cut out all the crap that is distracting you and find focus, you’ll never nail these things down and you will continue to go in circles and spin around and around and up and down and never quite get there.
Sounds exhausting to me, and frankly, like a huge waste of all your amazing talent and energy and value in this world.
I dream of a world of business owners who don’t let all the shiny stuff suck them in and who FOCUS on what they are creating. These are the business owners who will change lives and change the world.
These are the warriors that emerge from Uncage Your Business and these are the business owners who survive and thrive.
Focus. Do you have it?
PS. Uncage Your Business is over half full. We start April 13. If you need a month of cutting out the crap and finding TRUE focus (the kind that pays the bills), this is for you. Click here to read testimonials and for more info. (a note that the mobile site has gone a bit wonky and may not work, so you might need a desktop to view this beauty!)