It’s that time of year again, when all the big business programs launch (yes, including my program Uncage Your Business).
Here are a few tips to not get lost in all the marketing chaos, help you make the right decisions, stay sane through all the emails coming at you, and most of all, how to LEARN from it all!
1. Before you jump into buying ANYTHING, look really closely at what you need in your biz first.
It’s SO easy to get caught up in the marketing and excitement of seeing other people enrolling in programs, and FOMO starts to set in. Most programs are neither good nor bad, they may just not be what you need for YOUR business, right now. If you’re not mega clear yet on what you do, who you serve, and how you do it, don’t sign up for a program that will teach you things like building an email list and getting visibility. Your business isn’t ready for it yet. Know what stage you are at and look critically at what the program offers. (and understand what affiliate marketing is — people get paid to promote other people’s programs and offer bonuses. It’s not a bad thing, but knowing how it works can help take some of the “everyone is doing it!” feeling away and help you focus on what you actually need)
2. Know your learning style!
If you know you need individual eyes on your work and real time feedback from the expert, don’t sign up for a program that doesn’t offer that (and if you’re not sure if it does, ask them directly what kind of support is included — some programs have it (mine does), and some don’t). If you know that you get overwhelmed in huge groups, don’t join a program with a group of 1000s of people. I see so many people join programs (including mine) and then not finish them because they got excited to get on the bandwagon, and then realize soon after that the program doesn’t suit their individual needs.
3. Don’t unsubscribe from someone you love just because they are launching.
This is a HUGE mistake I see a lot of people making. Instead of unsubbing and getting annoyed, ask yourself what you can learn from them. Save every one of their launch emails into a google doc and study it later — what did they do in each email? How did they sell you on the program? Notice how many emails they send (and notice your own comfort level if you were asked to send that many emails…. (yes, it’s necessary and no, people don’t read every email you send). You can learn SO many awesome tips from watching these big launches! Study what they did, and then use that to help you sell in YOUR business.
4. Don’t go into other people’s Facebook groups and ask for feedback on so-and-so program.
If you would like to talk with past students, you can either ask to have a private conversation one on one, or email the person running the program and ask them to connect you with past grads. I HATE when I see someone asking about a program in a group, and then comments coming in saying it sucks, or it’s not worth the hype, etc etc. Think about if this was YOUR business — you would be devastated to hear people talking about you and your work like that! Plus, you never really know what the truth is – maybe someone signed up for something that wasn’t right for them. That doesn’t mean the program is BAD. It just means it wasn’t right for them! Be respectful and don’t bash people’s programs like this. There are better ways to get the info you want and learn about whether the program will work for you. Be kind to other business owners (even the “famous” ones who feel so far removed from you). Remember that they all started from in the same place as you and are real people.
5. Don’t be afraid to invest in your business.
Even if you make the “wrong” investment, I can almost guarantee that you will get something out of it. Maybe one small nugget of the program will stick with you and be the ONE thing you needed to learn (even if the rest of it isn’t helpful for you). That ONE thing is worth it. Or maybe you will meet your new biz BFF (sure, joining a program JUST for the community probably isn’t the best idea, but if you do happen to meet your bff then even that is worth it). Or maybe you will learn something about how to run a group program online – study how the course is taught, make notes on what you liked and didn’t like, and then use that to inform your own decisions when you start to build larger programs. There is ALWAYS something to be learned and your investment, which it seems HUGE now, is not that huge in the grand scheme of things. Do your research, and then just do it!
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It’s easy to hate on big launches or be annoyed to get so many emails when you’re just starting your business, but remember that all these people who are launching were once where you are, and you can learn a lot from watching them and supporting them, even if you don’t buy!
Always be nice to other business owners — we are all human and working to help change the world 🙂