Here’s what usually happens when you start a business: You’re excited about it! You make your cute little DIY website, you take all the business courses, you start a Facebook page, and for all intents and purposes, you’re a proud business owner.
Sure, you’re hustling your ass off, the clients aren’t really coming in as fast as you’d hoped, and your confidence is kinda low. Maybe you’re struggling to sell yourself because you’re not even sure you if you would buy what you’re selling. But you keep pushing forward, figuring that there must be another business course, or book, or program, or coach out there who can help you fill in the gaps and amp up whatever it is that you’re missing in your business. You’re determined to be successful!
So you fork over all your hard earned business income on courses that teach you things you already know, on books that reiterate what you’ve learned in those courses, and on coaches who try to help you implement everything you have learned. But you still feel stuck. You’re not moving forward.
So you figure you probably need a rebrand. It must be your website! Yes yes yes. This is the problem. So you spend hours on canva re-doing all your headers and graphics and swapping out your wordpress theme for something flashier and changing your opt-in yet again and YES – this should do it!
But you’re still not psyched to put yourself out there. In fact, you get nervous every time you have a new client consult, and you kinda secretly hope they won’t hire you. Especially now that your website looks so professional, you’re worried they’re going to expect more than you can give. And you’re not entirely sure you can deliver. Your confidence is in the pits.
You so want to be putting yourself out there like all the other people you see online. Why are they so fucking confident? Why don’t you feel the urge to tell everyone in the world what you’re up to?
You’re totally sabotaging yourself. And here’s why: You’re not running the business you WANT to be running, the business you’re MEANT to be running. So everything is falling flat.
Something is off. You’re either copycatting, or doing what you learned in school but it’s not what you REALLY want to be doing, or you’re taking on all the wrong clients because hello, you need MONEY!, but it doesn’t feel very good at all. Basically, you’re making things really hard for yourself.
This happens all the time. I swear to god, it recently happened to me in my business back in the day. It’s almost laughable now, how long it took me to realize it. I hired the best business coach out there, and nothing we were doing was working… until our very last session when she flat out said to me ‘Becca… I don’t think you want to be doing this”.
Ugh. Shit. How did she know?
She knew because it was obvious. It was obvious to me long before I even hired her. I just didn’t want it to be true. I wanted to carry on with what I’d created, and not have to make the hard decision to let go of the way I was doing things. It was scary! And it was kind of embarrassing. Me, the Uncaged coach, was still going shit I didn’t want to be doing. It was subtle, but it was there, and I was pissed at myself for it!
And I tell you this because I see it happening in other people’s businesses ALL the time.
Some common signs:
You’re not putting in the effort to actually implement all the things you learned in all your business courses.
You constantly compare yourself to everyone else, and you feel like you’ll never measure up.
Your confidence in what you do is pretty non-existent.
You’re not excited about your business and you’re envious of the people who you see rocking their stuff, because you want that!
But you just don’t feel the drive to do anything about it.
But the big secret is that when you’re doing things in your business 100% YOUR way, it’s easy.
There is NO competition. It becomes easy to sell yourself, because your confidence goes through the roof. You’re stoked to get up everyday and do your work, promote yourself, and bring in the clients, because you fully believe that you’re the best at what you do. And if your business isn’t quite right, if you’re not working with the right clients in the right way, and you’re not connected to your bigger message – there’s no way that it will grow. It just won’t.
So here’s the deal. You don’t need another business building course to teach you stuff that is just going to make you overwhelmed. You don’t need another program, or book, or rebrand. You need to get super clear on what you are doing in your business and cut out all the crap that doesn’t fit your main focus.
What is it, exactly, that you wish you could change? If you could do your business any way you wanted, what would you do?
And then you need to take a deep breath, let go of the way you have been doing things, and make some serious changes. It’s scary and it’s hard. But it’s also super exciting! Because you will finally be running a business that works for you, and I guarantee that when you step into doing this, things will start to fall into place. Clients will come. Money will come. Everything will become so much easier.
If you’re feeling stuck in business and getting the itch to take yet another business building program, start by asking yourself if you have already implemented everything you have learned in the other courses you’ve taken. If not, why not? What parts of your business are you not feeling excited about? And how can you change them so they’re more in line with what you really want to be doing?
And if you can’t quite figure out how to put it all together or how to figure out what’s not working, I help my clients do just that. Hit me up and we’ll Uncage your business. It’s often hard to see our stuckness ourselves (that’s why even though it’s my job to help people see where they’re not working in their sweet spot, it still took me thousands of dollars in business coaching to have me see it in my own business. Duh. But that’s why coaches have coaches.)
I don’t let my clients off the hook until they’re totally confident in what they are doing and they wake up excited to get to work. I’m mean like that.
So get off Facebook, get off Twitter, stop fucking around worrying what everyone else is doing, and stop investing in more how-to skills that you don’t need right now… and FOCUS, from the inside out, on creating the business you actually want to run.
PS. The next round of Uncage Your Business starts soon. If you need a month of cutting the crap and zooming in on YOUR business focus, join us. It’s been called the course to end all courses.