The truth behind a 100k course launch

Hey so let’s get right to this – there is a lot of bullshit out there about creating courses and launching programs and how it works and what it really takes, and they seem to make it look a lot easier than it is!

A lot of people are selling you formulas for course creation that are supposed to help you “scale” and “grow” and “get to the next level”.

And while I 100% believe that starting to do group programs is the best way to scale,  rocking it with your course doesn’t happen right out of the gates. It takes time… and a lot of it!

I also know that for all the people out there bullshitting you, there are an equal amount of people who are transparent and telling you the TRUTH about what it really takes.

My friend Kendrick Shope who runs a wildly successful program called Sales School that sells out at multiple 6 figures each round, just posted in her Facebook group yesterday sharing her real numbers about how Sales School started (i.e. with 20 people at $500).

The always down-to-earth Denise Duffield Thomas just posted a blog recently that shared the details of a crazy successful launch, while also telling us that this is NOT how it started, and that her million dollar Money Bootcamp started with 20 people in it.

And I wanted to get down to some uncaged #realtalk and show you what the evolution of how my signature program, Uncage Your Business, came to be what it is today.

Because when you see us successful biz ladies rocking our launches, you need to know that IT WAS NOT ALWAYS THIS WAY.

I’ve had a few people email me saying “Becca, I want to create group programs too, but I’m not YOU. I certainly can’t have that kind of success with my group program”.

To which I say YES YOU CAN. Let me show you how creating a wildly successful group program really works.

Here are what the REAL numbers look like for Uncage Your Business.

It’s important to me that you TRULY understand this process, because there is so much crap out there selling you on the idea of creating an online program or group course and making  a lot of money off it right away. This just isn’t how it TYPICALLY works,  so I walked through it on a Facebook Live to give you more detail on what the actual evolution looks like for most people.

Click here to watch the Facebook Live (you’ll have to join the group if you’re not a member yet to be able to view it) and get the REAL story about how these numbers came to be and what it really took to raise my prices and grow my group to what it is today.

This video will also show you how I test my process and make changes from there for each round of my program, and why this is so important to eventually creating a sold out 100k launch.

IGNORE the stuff about the program I mentioned – it’s not actually open right now (if you want to know more about it when I run it again, email me at and I’ll let you know when that’s happening)

Hope this has helped shine some light on how great group programs really start and evolve. Get started on your group program NOW and you’ll be scaling it in no time!

xx becca

the truth behind a 100k dollar course launch