Becca from The Uncaged Life is reclined and typing on her computer with her dog relaxing next to her on the bed.

How to write a killer sales page

If you want to sell your services MUCH more easily, you need to be good at writing about what you do.

On your website, in your content, on social media – everywhere!

And one of the main pages that you need to put some good effort into writing is your SALES PAGE. You need a separate sales page for each one of your programs and packages (and yes, you need one even if you sell individual or one-off sessions!)

Your sales page will literally do the selling for you – it’s SO important to have a good one!

 

 

A good sales page will:

  • Show your potential clients that you understand their struggles and have a solution for them (showing empathy and creating trust!)
  • Answer any questions they might have about how you work and what the process will be like (how long will it take? will you cover XYZ?)
  • Address any objections to working with you (what if I have already done similar work? how is this different?)
  • Show social proof that working with you does get results (hello testimonials!)
  • Prevent you from having to get on endless consultation calls with people who aren’t right for your services (they will know the price and the commitment before getting on the call)

 

 

Here are some sales pages do’s and don’ts to help get you started, as well as some examples of sales pages we LOVE:

  • Do write about 2000 words or more (you need at least this much space to do your package/service justice!)
  • Do speak directly to clients pain points and desires, using their own words
  • Don’t use coach speak or industry speak
  • Do use REAL client language that you pull from your market research
  • Do speak in the first person and write the way you would speak (reading it out loud helps!)
  • Don’t include any links — your ONLY call to action should be either to buy, or to book a session with you
  • Do make it easy for them to buy or book a session!
  • Do include testimonials — show proof that your services work!
  • Do break your page up into sections and make it easy to read by using bullets, headlines, and by making sure no paragraph is longer than 4 lines of text
  • Don’t try to get too fancy with graphics and fonts and colors — keep it clean and clear (you can always hire a designer later!)

I know that sitting down to write a sales page can be daunting (been there!), but it is SO SO important that you have one. If you take the time, I know that you can write an amazing sales page!

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STRUGGLING TO FIND YOUR NICHE?

GRAB MY FREE NICHING GUIDE HERE, AND SAY GOODBYE TO ALL YOUR NICHING WOES!

In fact, we are SO convinced of how important this is that we are prepping a special bundle right now that will help you learn to be a GREAT copywriter, even if you feel like you suck at writing…. stay tuned for that next week!

For now, here are some examples of great sales pages from some of our students for some inspiration for you. They don’t all follow ALL of our rules (but rules are meant to be broken, right!?), but they will give you an idea of what we are looking for in an amazing sales page (and a glimpse into what we will be teaching you in our upcoming bundle!)

Inspired much!? You too can write like this, promise!

Need help with your Copywriting and Sales Pages? Stay tuned for our bundle sale next week 😉

 

xx becca

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