If you’re trying to grow your business, getting visible is the name of the game. If no one knows who you are yet, you need to get in front of other people’s audiences in order to grow! But how?
Well… I spent one year pitching myself everywhere when I first started my business, and guess what? It worked! I managed to land over 30 interviews, guest posts, and podcasts, in less than a year! And my business grew like crazy! Like, thousands of new signups, new clients coming in, and so many new opportunities,’
Now, years later, I don’t have to do the heavy lifting, because people seek ME out to be interviewed. I’ve been featured in places like Being Boss, Entrepreneur Magazine, and Entrepreneur On Fire (plus won several awards for small business!)
So, how can YOU get featured in your business, even if you’re just starting out?
It starts with a clear, strong message.
Even if no one knows who you are yet, by having something to say that stands out from the crowd, they will definitely want to learn more about you and share you with their audience.
One of the mistakes that I see with my clients, is people pitching themselves for guest opportunities too early in their businesses. Their pitches end up being super vague, talking about helping people “live their best life” or “showing people how to live authentically”. And (not surprisingly), they get turned down and ruin a chance to get featured in some great places!
A BETTER message would be something about what is stopping people from “living their best lives” (according to YOU — maybe you believe that social media is fucking us all up, or that lack of vulnerability is getting in the way), or what “living your best life” even means (maybe you actually use that as your viewpoint — everyone is talking about “best life” but what is that even? Maybe your whole thing is to look at the science of what makes people happy and your interview topic focuses on really breaking this down).
So the first step to getting featured is doing away with the fluffy, vague language and topics and taking a stand for something. People want to hear WHY you believe in what you believe in. No watered down opinions or vanilla messaging. Having a strong point of view about something is what podcasts and guest posts want to hear!
My latest strong opinion that I’ve been pitching to podcasts is how I believe in LOW expectations. Forget “dreaming big” and “anything is possible!” – lately I’m all about “good enough” and “that’ll do”, because I believe that taking the pressure off ourselves as business owners is one of the best things we can do for our sanity in our businesses. Now THAT’S a different point of view that people want to hear me talk about more (and it’s a message that my prospective clients looove hearing! They are sick of feeling let down by how hard business is, and my message is like a breath of fresh air for them, permission to NOT be perfect).
You can see how in order to have a strong point of view for your audience, you need to be super clear on WHO your audience is, and what they are struggling with.
If you’re not clear on that yet, enter your name and email below to help you get mega clear about who you help and what they need to hear from you!
Here are some questions to help you pull out your point of view:
- What about your personal story led you to where you are now?
- Why is it important that people hear what you have to say?
- What do you desperately need to say, because no one else in your industry is saying it!
- If you could rant about your topic or industry to a good friend, what would you say?
We do the rant exercise in my Uncage Your Business program, and it’s one of my favorite things that we work on because I can literally see it transform my students’ confidence in their voice and their business. It’s incredible to see how they start off with something super generic, and leave with a strong clear, interview-worthy message!
And that kind of clarity in your messaging then has a ripple effect on everything else in your business — all of a sudden your niche becomes crystal clear, and you can create really specific unique packages for your target audience.
When you have a strong message, clear niche, and something you can stand up and shout from the rooftops, THAT’S when you’re ready to start pitching yourself for podcasts, guest posts, and interviews.
And guess what — it will work 🙂 So before you go out trying to get visible in your biz, make sure you have a clear strong message.
What do you need to tell the world through your biz? Why should people care about you and what you do? Tell them!
TIPS FOR PITCHING:
- Follow instructions on each individual site carefully – each one will want you to do it a little differently
- Keep your pitch short. Tell them who you are (briefly), and why you love their work (make reference to a recent piece of their work to show that you’re paying attention!). Then tell them you had an idea for a post that would be great for their audience. Give them your post idea in 1-2 sentences (include your strong point of view here!). Say thanks, and sign off.
- Don’t pitch until the rest of your website is clear and reflective of your work, and you have an opt-in in place to gather email addresses. Otherwise it’s just wasted traffic!
- The more the better — you WILL get no’s, so don’t be afraid to pitch to a ton of places for better chances of getting a YES – just make sure that they are actually places your target market hangs out.
Once your business is ready, getting yourself onto blogs and podcasts is one of the best FREE ways to gain exposure!
PS. Need help getting clear on your niche so you can create an pitch-worth message for them? Grab my free niching guide here!