I want to share some sneaky sales secrets with you. But not sneaky in a gross scammy kind of way. Sneaky in a “why didn’t I think of that, it’s so smart and also feels really good!” kind of way, that you might not even realize were an option!
Unless you never open my emails (I’m offended!), you probably noticed that I just finished a big launch of Uncage Your Business last month. I sent a lot of emails, did some webinars, posted about it on social media and yammered my mouth off about it in interviews. And I met my sales goals.
Then the launch ended. But I knew that there were still people who didn’t buy who need what I have to offer. So I always do a few things to get more sales and help more people, even after the launch ends. These “tactics” feel really good to me because they are authentic and come from a genuine want to help people (not just tacky ways to get more sales). And I love them because they work whether you sold a shit ton of whatever you were selling, or whether you didn’t make many sales at all.
3 ways to sell more:
1. Offer an extended payment plan
People want you to help them (or else they would’t be reading your emails or following your blog). But sometimes money really is a factor. To help you sell more, offer people an extended payment plan. On the last 2 days of the UYB launch, I opened up a 6 month payment option (even though the course is only 5 weeks long) and made 30% of total sales because of it! Giving people a flexible way to pay helps make it a no-brainer to say yes.
2. Ask for feedback on why people didn’t buy, then address those objections
You can see how I did this here. I found out why people didn’t buy (it’s anonymous so people can be really honest), and then addresses those objections in an email, and opened the cart again for a limited time. It’s a great way to find out why people aren’t buying from you, and if it turns out your marketing message wasn’t clear, or people were confused about what you were actually selling, it gives you a chance to clarify and hopefully get people in the door once they see that your service IS actually a fit for them.
3. Offer a down-sell after your launch is over
For many people, UYB was just too long (didn’t have the time to commit right now) or too expensive for them right now (even with a payment plan). And for some, they only needed part of the content, not all of it. When I learned this, I decided to open a live workshop that teaches JUST the packaging part of the course, because I know there is a good number of people who need just this, and not ALL of UYB (psst – click here if that sounds like you and you want my personal help with your packages). It’s a more affordable option than UYB and lets me still help the people who need help. I might also consider a UYB self-study version in the future for people who just want the content without the group support and the help from me.
Whether you sold out, or whether you were left with very few sales and a very sad face, these marketing techniques work because you’re showing people that you are listening to them, which makes them feel heard, and thus trust you more and be more likely to actually buy.
Next time you launch something, whether it’s a huge launch or just an email to your list announcing that you have spots open for a service, try these! And be sure to check in and let me know how they work for you.
PS. The packaging workshop downsell is happening next week! If you aren’t selling packages, or don’t have a lot of clients, or only have one way for clients to work with you, this workshop is for you! I’ll teach you my exact process for creating killer packages and programs, and we’ll create yours there on the spot that day. Check it out here.