What if you choose the wrong niche?
If you’re like the majority of folks who find their way to our content, I’m guessing you’re probably in the process of figuring out all the things for your new business – your niche, your packages, your price point… literally everything. It can be a real mindfuck trying to figure out what the hell you’re…
Read MoreNot tech-savvy? Market your business like this instead.
According to the internet, every new coach needs the following to get clients: ✅ An epic website ✅ A lead magnet (and no, a pdf won’t cut it, needs to be a 3-part video series these days) ✅ An email marketing system using segments and tags ✅ A Facebook ads campaign ✅ A glamorous sales…
Read MoreAre you selling a problem or a diagnosis?
I want to talk about one of the biggest challenges I see for new coaches who are trying to market their new coaching businesses. This is SUCH a common mistake that I see being made mostly by life coaches, healers, and other types of businesses that are not super concrete in terms of the results…
Read MoreShould you list your prices on your website?
One of the most common questions I get when it comes to pricing as a new business owner, is whether you should list your prices on your website. Or is it better to get people on a call, show them the value, and then talk about money? What about having them fill out an application…
Read MoreShould You Promise Results As A Coach?
If you’re anything like most coaches, you were taught a bunch of rules inside coaching school about how the client sets the agenda (not you!!), that it shouldn’t be a prescriptive process, and how you need to let the client lead the way. Unfortunately, transferring this way of thinking into your marketing is a huge…
Read MoreHow To Start A Life Coaching Business
I come across A LOT of brand new life coaches who are super highly trained and skilled in what they do, but who have pretty much zero idea about the business side of things. But if you want to make life coaching a viable career (and not just an expensive hobby), you have to focus…
Read MoreShould I Offer Pay What You Can Coaching?
I’ve been getting this question a lot lately so I want to address it head-on because there’s a bunch of things going on under the surface for us to unpack. First of all, I totally get the desire to have accessible pricing. After all, most of us get into coaching because we want to HELP…
Read MoreFour lessons from shifting the Uncage Your Business Model
Hey! Have you heard the news? Uncage Your Business is changing. It’s a big change, and I want to share the reasons why we’re doing this because there are some BIG lessons that are super useful whatever stage of business you’re at. To give you some context, Uncage Your Business is our signature program for…
Read MoreYear In Review 2021
2021… arguably worse than 2020? What do you think?? I skipped my year-end review in 2020 because well, FUCK 2020, right? But reading back on my 2019 one, I felt inspired to take myself through the same structure I used back then to do another one. Click here to read my 2019 year in review…
Read MoreThe Two Biggest Myths About Launching Your First Group Program
There’s a lot of hype in the online space about scaling, launch strategy and making a bajillion dollars… Which is all great — IF you’re at that stage of your business. Most of the people I work with inside Uncage Your Business are nowhere near that! In fact, most new coaches and solopreneurs simply need…
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