Niching
The one thing most new coaches aren’t doing (but should be) to bring in clients
Hey new coach! I know you’re super passionate about your work and excited to go out there and sell your coaching services. So you run around telling everyone and their great aunt about your new business: “It’s life coaching! It’s not therapy but it’s similar-ish! It’s about values and purpose and living your best, most…
Read MoreFuck the avatar… do this instead
If you’re just starting out in the coaching world and have taken any business building courses, I am sure you have heard of the “ideal client avatar” concept. BEFORE YOU STOP READING — I hate this exercise and think it sucks… keep reading…. Basically, the idea of the avatar exercise is that you should define…
Read MoreIs your content “like”-worthy or credit-card worthy?
If I had a dollar for every beautifully curated Instagram profile belonging to a broke coach, healer or solopreneur without any clients, I could probably retire tomorrow. Listen, I love a good meme or Reel as much as the next person. Who doesn’t want to be entertained?! But there’s a big difference between meme-worthy content…
Read MoreThe biggest challenges you will face as a new coach
Ouuuuu you’re starting a coaching business. Exciting! I have met so many new coaches over the years who are right at the beginning of their business journey, wide-eyed and ready to delve into this new career. And I like to make it my job to arm new coaches with the knowledge of what it REALLY…
Read MoreWhat if you choose the wrong niche?
If you’re like the majority of folks who find their way to our content, I’m guessing you’re probably in the process of figuring out all the things for your new business – your niche, your packages, your price point… literally everything. It can be a real mindfuck trying to figure out what the hell you’re…
Read MoreAre you selling a problem or a diagnosis?
I want to talk about one of the biggest challenges I see for new coaches who are trying to market their new coaching businesses. This is SUCH a common mistake that I see being made mostly by life coaches, healers, and other types of businesses that are not super concrete in terms of the results…
Read MoreIs The Only Way To Be A Successful Coach To Coach Other Coaches?
Hey, pppssssssttt! Have you heard that the most profitable way to make money as a coach is to coach other coaches? OF COURSE you have, because it’s literally everywhere online, right? I know you’ve seen the pyramid-scheme stuff all over social media, the glamorous shoots, the rags to riches tales, the bajillion dollar courses. I…
Read MoreHow To Filter Out ‘The Noise’ Online & Focus On Your Biz
One of the things I feel like is my duty in this crazy online world, is to make business feel easier for all the suuuuuuper well-intentioned (but highly distractible!) coaches in my community. There’s SO much noise in the online space and a bajillion shiny new things to take you off-course from actually serving clients…
Read MoreHow To Get Clients As A Life Coach
Coaches!! You all sat in coaching school with your phone calculator out, doing some quick math to see how much this new career could bring you, right? Then once you graduated, you started to realize that ummmm…. this isn’t as easy as you thought. So you get to work! You figure you need a logo…
Read MoreThe Most Profitable Coaching Niches
Let me set the record straight: you NEED to have a niche if you’re a life coach and you actually want to make money. There are very few things I say you “need” to do in order to run a successful online business, and niching is one of them. One of the things I…
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