Why Standing Out Is Actually Bad For Your Business

  You know exactly what I’m talking about. The advice that is plastered just about everywhere (and yes, even on my own damn site) that tells you you need to do business differently. The stress on how important is to have your USP. How you can’t be the same ol’ same ol’ – you need…

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Grow Your Business A Backbone – Your Message and Why It Matters

People always ask me why I started working with businesses around their message, and my answer is kind of random – because my clients started asking me for it. Ask* and they shall receive (*depending on what they are asking for. I’m not fucking Santa Claus). People were always saying they didn’t know what their message…

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Don’t Change Yourself, Change Your Business

I used to be a nutritionist. Sort of. I spent 2 years in nutrition school, learning how to clean up a messy gut with with an advanced supplement regime, how to prevent my goddamn adult acne by eliminating gluten from my diet, and writing lengthy protocols that would cure everything from candida to cancer. I…

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