Marketing
How to write a killer sales page
If you want to sell your services MUCH more easily, you need to be good at writing about what you do. On your website, in your content, on social media – everywhere! And one of the main pages that you need to put some good effort into writing is your SALES PAGE. You need a…
Read MoreHow To Use Testimonials To Get Clients
I was scrolling through our private Facebook group for our Uncage Your Business program and noticing how cool it was to see how much progress people were making during our work together. And after I cried a few happy tears at how proud I am of my clients, I realized – these would make amazing…
Read MoreWhy the marketing course you took didn’t help you
If you are like probably 80% (maybe higher) of the students we work with in Uncage Your Business, my guess is that you have taken another marketing course, or hired a coach, or joined a mastermind…. and “been burned”. I use the phrase “been burned” with a grain of salt, because while there are genuine…
Read MoreIs Life Coaching a Pyramid Scheme?
If you’re a new coach, or even if you’re in an entirely different kind of business, I am sure that you have heard people criticize life coaching for being a pyramid scheme. It’s one of the biggest criticisms I hear about the industry from folks who are uneducated about what coaching actually is and how…
Read MoreSick of the industry selling you lies? Me too.
If you don’t know me well yet, you will quickly learn I am a pretty no B.S. person. I don’t like fluff and I’m not great at sugarcoating things that bother me. As I sat down to write emails for the launches of the last few rounds of Uncage Your Business, I found myself… OVER…
Read MoreThe biggest challenges you will face as a new coach
Ouuuuu you’re starting a coaching business. Exciting! I have met so many new coaches over the years who are right at the beginning of their business journey, wide-eyed and ready to delve into this new career. And I like to make it my job to arm new coaches with the knowledge of what it REALLY…
Read MoreDon’t build your coaching website til you do THIS
Listen up, new coaches and service-type businesses! Before you even think about spending hours on building a fancy website, let’s get one thing straight: building a solid client base is the backbone of a thriving life coaching biz. If you don’t have clients, you don’t really have a business. And guess what? A website is…
Read MoreNot tech-savvy? Market your business like this instead.
According to the internet, every new coach needs the following to get clients: ✅ An epic website ✅ A lead magnet (and no, a pdf won’t cut it, needs to be a 3-part video series these days) ✅ An email marketing system using segments and tags ✅ A Facebook ads campaign ✅ A glamorous sales…
Read MoreAre you selling a problem or a diagnosis?
I want to talk about one of the biggest challenges I see for new coaches who are trying to market their new coaching businesses. This is SUCH a common mistake that I see being made mostly by life coaches, healers, and other types of businesses that are not super concrete in terms of the results…
Read MoreShould you list your prices on your website?
One of the most common questions I get when it comes to pricing as a new business owner, is whether you should list your prices on your website. Or is it better to get people on a call, show them the value, and then talk about money? What about having them fill out an application…
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