INVESTMENT

A service page is basically an overview of your services. You need this if you have several offerings and want to give a short rundown of all of the ways people can work with you. This type of page includes an intro (covering why you are different, your philosophy, stats, etc.) and then a mini paragraph explaining each service in buy-worthy detail. They would then click on the option they want to learn more about which would lead them to a "sales page". The services page is just this first page with the mini descriptions.

You need a full sales page if you have a new product, service, course or other offering that needs its own page to live on (usually this is where people go from your service page if they want more info on an offering). This is usually 3-5 pages and goes into deeper detail on the pain points, benefits, features, rundown, testimonials, etc!

Good ‘ol fashioned copywriting involves the copywriter creating something from scratch. They will take your branding, strategy, goals, and IDEAS and create pieces from scratch (and, thus, at a higher price point). Copyrocking takes your DRAFT (that you've already written based on our handy templates) and gets it in front of expert eyes to transform it into a smoother, more compelling, wittier, plain-ol-better version. Abby will edit, tweak, and review your pre-written copy.

Both. But primarily we’re editing/rewriting the bulk of your draft. If there is missing information, or suggestions/ideas/brainstorms that Abby comes across while writing she will leave those as notes! Also, because you followed the template so well, there may be sections that we absolutely love and can leave as is (this often happens with offering features on sales pages, for example. That sort of instructional language is usually solid).

We’re actually huge fans of “shitty first drafts” because ya know what? Even if it’s “bad” it’s one giant step ahead of so so many other entrepreneurs because it’s—you guessed it— STARTED! As long as you’ve thoughtfully gone through the template, you know your offering and your audience, and you’ve got the CORE INFO down, we can absolutely improve upon the catchiness and flow.

Of course! You certainly don’t have to have blatant curse words or outright jokes in your copy (and you can answer as such in your questionnaire). That’s not for every audience, of course. HOWEVER, both Rebecca and Abby’s brands are big believers in witty, unexpected, FUN branding and copy, so if you prefer more tame, black and white, traditional wording, this may not be for you.

This service is intended to provide a shiny, new draft that will include ideas and suggestions for improving certain pieces. It does not include revisions because it’s intended to give you one pro's take on what she would do with your page/copy. Something to keep in mind: much like anything you hire someone to do, you likely won’t love every single element of it. That’s human and natural. What is more likely is that you will see certain words or jokes that you wouldn’t personally make, or other small terms or phrases you’d want swapped - those are tiny tweaks you can easily make on your own and the core flow and strategy of your new draft will be in really good shape.