Your First Retreat

Everything you need to nail it, from planning to profits

Running retreats doesn’t have to be so hard... Or scary... Or risky.

  • It doesn’t have to feel like a giant shot in the dark
  • It doesn’t have to be a massive risk (of losing moola and credibility and possibly your mind)
  • It doesn’t even have to be the scariest thing you do this year


You can go into it fully prepared, fully planned, and fully excited...and you can know that your participants will be fully on board.

Because adding a small, boutique retreat to your list of services can be an awesome thing you do for your business — you just need to know what you’re getting into and exactly how to get the most out of it.


Well, you’re in for a (re)treat... because that’s what this is, yo!

Your First Retreat will teach you the tips and tricks of the trade from someone who has ‘been there, hosted that,’ It will tell you the exact steps you need to do in order to plan and run these bad boys successfully—both locally and internationally.

Retreats seem really hard to plan.

  • There are so many damn details to think about (on top of your already-full plate of, ya know, the rest of your business),
  • Doing anything for the first time can be scary AF (not to mention the fact that you’re not even sure if your business is ready to run retreats)


And maybe you’re like, “Um, maybe I can do this on my own, I’m so good at stuff.” 

And while I’m sure that’s true, there’s a good-enough way to run retreats and then there’s a damn good way to run retreats—one that makes sure you don’t overlook any of the thousands of vital details involved, keeps you from losing money (and instead helps you make some!), and makes sure your retreat doesn’t totally bomb. And don’t you want to do this the damn good way? I thought so.

Because you’ve probably been to one of those iffy retreats. One where you didn’t feel like you got what was promised. Or where you ended up having to pay for a bunch of stuff you thought was included. Or one where the whole vibe was just super weird and the group didn’t mesh. Or just one where the food sucked (ie. the worst possible scenario). And trust me, if you felt like it was a failure, imagine how the person who executed it feels.


Your First Retreat is the way to make sure you don’t end up like that.

But be warned - this is not a OMG MAKE 7 FIGURES WITH THIS ONE RETREAT kind of course (sorry to burst the BS bubble early on); instead it’s a realistic view—that I’ve gathered over 4 years of running multiple local and international retreats—on what they can do for your business and the kind of results (and revenue) you should really expect. You’ll learn the possibilities and the limitations of retreats. Because, if you know me, you know that I definitely want you to grow and succeed and try new things, I just want to give you the real scoop and spare you the false claims that only lead to disappointment later on.

What do I mean by ‘boutique retreat’?

I mean an intimate, 8-20 people kind of gathering, in a local or exotic destination (take your pick!). Not only is this much more doable and scalable than a massive corporate-style, conference-style retreat, but it’s also a number that you can more easily fill up ‘n sell out, and one that will help you create a truly transformational experience for your participants.

This course is specifically geared towards:

Anyone with a service-based business—I’m lookin’ at you coaches, healers, creatives --- who wants to add retreats to their existing business model.


Without this course I wouldn’t have stepped up to take the reins and lead the retreat.

This is THE blueprint! This is by far the BEST ever resource I’ve found to follow step-by-step with such clarity that you literally do not have have to think of the next steps because Becca has you, all the way.

Having the guide, and it’s total insight into the process, and knowing that it works made me fully step into my leadership role with total Confidence, with a Capital C!

- Colin Harris, Personal Training Retreat


Who am I and why did I create this?

I’m Becca from The Uncaged Life.

Over the last 4 years I’ve run multiple international and local retreats (and have LOVED doing them!). I know how powerful retreats can be. I kept getting coaches wanting to pick my brain on what’s worked for me and how I’ve gone about it, so I decided to take all of my knowledge and add in input from other retreat leaders to get an accurate picture of what works across the board. What I realized is that so many solopreneurswant to do retreats but they’re not sure if they’re ready, they have no idea where to start, and they’re afraid of losing money. So, I wanted to make things feel doable and easy; so that people could realize that retreat dream sooner than they think...and with much less headache and risk than they would if they were just wingin’ it. And also? It’s a pet peeve of mine to see courses that have flashy, false $ promises, so I wanted to approach this with a candid, no bullshit mentality so that people have an accurate idea of what retreats entail and what they can earn.

Here’s exactly what we cover in

Your First Retreat


My retreat sold out!

The course made it SO simple and step-by-step--which is saying a lot because retreats have a lot of moving parts! If I'd had to do this on my own there are SO many steps I would have missed! This program really helped me to budget and know how to price my retreat to cover expenses! I sold out and am already planning my next retreat!

-Cathy Mazak, Women's Writing Retreat

Your First Retreat

is filled to the brim with all of the tools and resources you need (and that I use every single time) to plan the shit out of your retreat. Things like:

Digital format

that is not only beautifully designed and intuitive, but also able to be worked on offline, so you can do it whenev, wherev.

Action worksheets

so you can fill out all of the pertinent info and steps in one place (aka become a planning queen).


to make sure you never miss any of those details in the planning process and so you can see, at a glance, where you are and what you need to do.

Budgeting and pricing tools

so you can concretely (and easily) calculate your retreat costs and play around with numbers to make sure you don’t lose cash monies.  This tool will be your roadmap for profit and is super easy to use.

Organizational resources

up the wazoo, like participant information forms, payment plan trackers, scheduling tools, marketing plans and all of the other retreat planning tools I use.

Sales Page template

so you can knock out a killer, compelling page to sell that bad boy (along with a real sales page example from one of my sold out retreats)

Email templates

and done-for-you swipe copy to help you (rocket) launch your retreat (selling your spots is one of theeee hardest, and most overlooked parts, so I’ve got you covered).

retreat contract

that you can tweak to make sure your ass is completely covered (most lawyers will charge about $600-1000 to create this for you from scratch and don’t get me started on what could happen if you don’t have a contract).

testimonial template

you can use to get riveting testimonials to help sell your next retreat (and hell yes after using this course you’ll be excited to do another...and another).

Hold up, wait a minute, there’s more:

Because I believe that more heads are better than one, I’ve gathered 3 experts to walk you through the planning, marketing, and legal processes of retreats.

They are:

Sandra Pilarczyk 

Venue coordinator and hotel manager. She’ll discuss what to look for in a venue, what you absolutely must ask venues before booking, how to get deals, and how to make sure you don’t lose money.

Claire Pelletreau

Facebook ads expert. She’s giving killer advice on how to use ads for retreats, what works and what doesn’t, common mistakes to avoid, and best practices for what images and copy to use for the best results (hint: it’s not the same as running ads for the rest of your business)

Gena Shingle Jaffe 

Entrepreneurial lawyer. She will go into everything you need to get in place legally to make sure you and your guests are covered. (She’s the genius behind the bonus contract we’re giving you to take and tweak for your own retreat.)


I also include interviews with 4 other successful retreat leaders.

They’ll be dishing out their favorite tips for nailing your first retreat plus all of the things they wish they’d known before they started (all hail learning from other people’s mistakes!). GOLD.

Your experts are:

Kira Sabin

Relationship coach who sells out her retreats year after year

Sally Hope

Life coach who shares what she felt was the hardest thing about retreats

Mark Leruste

Coach and podcaster who tells us his tips for not losing money (because he did!)

Julie Wolk

Business coach who shares her best tips for creating the perfect schedule

Side effects of this course include:

  • peace of mind that you’ve thought of everything and have your bases covered
  • confidence that you’re prepared and won’t screw up
  • excitement that people want to come to your retreat and certainty they’ll have a rad time
  • feeling ahead of the game on a launch
  • knowing concretely what numbers are coming in and going out
  • increased retreat profit and decreased fear of losing it all
  • avoiding common pitfalls that so many people fall into when planning retreats

What’s the saying, a dream without a plan is just a wish? Well a retreat without a plan is just a nightmare waiting to happen. (Perhaps that should be on pinterest somewhere.)

So ditch the ‘hoping for the best’ mentality and instead get the advice, tools, resources, and secrets from the retreat pros so that it’s only a matter of time before you’re one of ‘em.


the templates made me cry with relief and happiness!

This course is brilliant. It is detailed, thorough, reassuring and a pleasure to work through. It makes what might seem an intimidating feat and breaks it down into manageable bite-sized pieces. Thank you Becca!

- Sasha Crow, Yoga Retreat


all my bases are covered -- thank you!

I thought I would need an experienced retreat planner by my side to plan retreats, but with Your First Retreat I feel so much more confident! This course breaks everything down and even goes into details that I would have NEVER thought about if I was doing this on my own. It gives a clear step by step plan on what to do and when to do it. I was surprised at how in depth the course was! 

- Nicole Woodroffe, Life Coaching Retreat

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The course made me feel totally excited, empowered and ready!!

Creating a retreat doesn't feel overwhelming anymore and having this course made me feel really secure and professional in my planning.

Even if you're not ready to do one NOW (or if retreats still feel like a pipe dream) - this course will bring it so much closer to you. It allows you to understand all of the elements that you will need once you are ready, but also what you can do now to start to prepare.

- Danielle Knight,  Boho Bliss Retreat