Marketing – WTF!?

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I recently got this question in an email and thought that the answer would make a great blog post (because I am sure the writer is not the only one thinking WTF MARKETING!?)

Marketing. I live in a little mountain town of 1,200 people and don’t quite know how to market to potential clients around the country. I’m a Health Coach and am structuring retreats for this upcoming year. How does one actually get in front of an audience {live or virtual} of interested individuals?


Ewww, marketing is a dirty word, right? Except that it’s not. Marketing can be fun, can feel good, and is something you need to totally fall in love with if you want to DO good in the world. Marketing really isn’t slimy. Just check out Marketing For Hippies if you don’t believe me. Marketing your small business is all about bringing your message to the world in a way that has people pay attention (and it’s the one thing you will never be able to stop doing in your business)

The real truth about starting a business is that when you are just starting out, you will spend at least 80% of your time on marketing, and the rest of the time doing the thing that you actually do.


It’s kinda how it goes. So you’re better off to start to LOVE the word marketing right from the get-go.

And the not-so-secret is that everything you do is marketing. Who you work with, what you do, who you are, and most importantly, how you talk about who you work with, what you do, and who you are.

When you’re a solopreneur, you are your brand, and how you show up in the world and online is your marketing. That doesn’t mean you have to be perfect, or have a perfect life. What it means is that you have to connect with people. That is marketing.


To market your business, you have to be SUPER clear on your message (what are you all about? what do you believe in? what makes your approach unique), WHO you work with, and WHAT you do, exactly.


And then you basically want to tell everyone you know about it. And hopefully they will hear it and think “OMG you read my mind” and start throwing all their money at you and then run to tell all their friends.

So the FIRST step to marketing is getting mega clear. That’s what I help my clients with. Once you have that clarity, it’s all about churning out GREAT content, programs, opt-ins, and getting your message out in front of as many people as you can, and the right people. Slowly, momentum will build, and before you know if you will have a list of raving fans from around the world. But it all starts with clarity in your message and having GREAT content.

I’m going to walk you through an example from my business on the type of clarity that you need to have to be able to market effectively. And then I want you to go through and do it for your own business.

My Message: I believe that life is meant to be lived, explored, adventured, and taken not taken so seriously, and I believe that creating work that you love in the form of your own location independent business (read: online business) is your ticket to freedom.

My Clients: Late 20s/early 30s women who have value freedom and adventure more than they do stability and routine, and are serious about starting their own business. They want to be able to do work they love and work from anywhere in the world, but more importantly, not have to follow anyone else’s rules. They don’t have a lot of dependents and are able to invest both their time and energy into business building. They’re smart, relatively tech savvy, ready to move forward and take action to move towards their Uncaged Lives.

What problems do I solve? My clients are struggling with their message, unsure on their niche, have too many ideas and can’t seem to focus in, have no idea how to put everything together into packages, and lack clarity about how to move forward with business (they are stagnant and stuck and frustrated and SO over watching everyone else succeed from the sidelines). They have often done other online programs about business but got nowhere because the clarity about what the hell their business IS, was lacking.

Now it’s your turn. Go through and answer these questions:

What is my message?

Who do I work with?

What problems do I solve for people?
If that was hard for you – you need to focus on answering those questions before you even begin to think about marketing. You can’t market a damn thing til you’re super solid on what your business IS and who you help and what you DO, exactly.

If that was a no-brainer for you, you’re totally ready to move onto marketing. Your next steps are to focus on creating blog posts, opt-ins, packages, guest posts, and free calls and trainings. These will all help you help your clients better, reach more people, grow your list, and ultimately mean more clients and more cash (cha-ching!).

If all of that feels confusing and daunting – you’re not alone. It IS confusing and daunting (which is why I created Meet Market(ing), where I literally do ALL of it for you. A lot of people spend too much time in this phase – clear on their business, but paralyzed when it comes to putting it all together and really NAILING their marketing materials and programs.

Remember that it takes time! When I started Uncaged I had NO idea what the hell I was doing in terms of marketing. Slowly but surely, it grew, and as my business morphed and became uber specific, the number of eyeballs that came to my site started to grow. Don’t expect overnight success (considering that’s not even a real thing), just keep at it, keep refining, keep learning, and don’t be afraid to take risks. Take courses. Hire coaches. Learn from experts.


Take it seriously, but don’t take it too seriously (ha – how’s that for the most confusing advice ever!?)


Everything you do is marketing, so just keep doing your thing and things will start to take shape. Promise.

And if you’re DONE with DIYing everything or if you’re doing your thing but you don’t feel like it’s working and you have no idea how to turn it all into amazing marketing materials, let me take over.

Because marketing? It’s what will get your out of being stuck in your little mountain town and into working with clients from around the world. And the sooner you nail it, the sooner you’ll be bidding adios to begging for clients and saying hello to wait-lists and international fame and fortune (whatever that looks like to you).

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PS. If you know you need a little done-for-you love, book yourself in now for a Meet Marketing Session, where I’ll create you a 6 month content marketing plan full of blog posts, opt-in ideas, places to guest post, and new packages and services.



Read 6 Comments & Leave Yours

  1. Nash Vega Ryker

    Marketing can definitely be scary for most people when not viewed from the proper perspective.  I’ve learned that marketing should be a way to express creativity, and to add value and education to those in your target audience.  This not only introduces your market to who you are and what you do, but also is a way to add value to their lives even before they reach out to you for your services.
    Very helpful article Becca, thanks for sharing!

  2. Nash Ryker Marketing isn’t a dirty word!! You’re so right Nash. It’s a way to actually gives something to the people who need you!

  3. JenniPrimd

    Becca I love this article! As an owner of a marketing agency for small to mid sized businesses, this is a mantra we’re saying all the time. Especially the amount of time that companies need to devote to get their efforts off the ground. Thanks for this!

  4. Totally agree, great article! Clarity is so important because when you believe in your message, you will have the drive and the commitment to share it in an authentic way (aka marketing your stuff!) I think many cookie-cutter “marketing” training is making people shy away from marketing because those trainings give people the impression that if they don’t succeed by following them templates and checklist, there is something wrong with them.

  5. You’re right, Becca.

    Far too often, people make the assumption that marketing = advertising. Not true.

    Marketing = everything you do to develop relationships with your customers and your community.

    The problem with many small business owners, especially local businesses, is that many of them don’t consider themselves “marketers.” Well, whether you like it or not, you are, so you might as well figure out how to do it right.

    Thanks for saying what SO needed to be said, Becca!

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